TWITWALL: WHEN 140 CHARACTERS ISN T ENOUGH
TWITWALL: WHEN 140 CHARACTERS ISN T ENOUGH
For businesses who are utilizing Twitter s staggering marketing potential as part of a Social Media Marketing campaign, Twitter provides a lot of room for creativity and innovative solutions for reaching target audiences.
Now that celebrities (such as Ashton Kutcher and CNN) , presidential campaigns and millions of users worldwide are accustomed to micro-blogging, Twitter is providing an enhancement to the micro-space of Tweeting.
For everyone already on Twitter, how many don t realize they have a TwitWall? This easy to use feature is a blog companion for Twitter, allowing a space for Tweeters as an alternative, or addition to their micro-blog of maximum 140 characters. This page within Twitter allows users to embed their favorite videos and widgets, upload photos, mp3 music, podcasts, and source-images originating from existing locations.
The little set-up time and effort involved is very appealing for those wanting more of a presence on Twitter, outside the context of the micro-blog. Additionally, TwitWall utilizes your existing Twitter followers that you ve already established, with everything posted on your TwitWall updating your status on your Twitter timeline. It also carries over the personal branding design preferences of your Twitter page, such as background image, colours etc.
So why use TwitWall as a blog page rather than just your traditional blog post?
This question was posed to TwitWall founder Michael E. Carluen, who stated, “For users who currently have existing blogs, TwitWall can be a repository of content they would like to share with their Twitter network, but does not fit the general content of their main blog.”1
As an additional blogging platform that s unique to your followers, TwitWall provides a dynamic new communication tool, ready to be discovered!
NICHE SOCIAL NETWORKS: CATCH THE NEXT WAVE IN BUSINESS NETWORKING
For the past few years, Social Networking has become increasingly important for businesses. So many valuable connections can be made online that would be more difficult to forge in the real world, making these social networks a great place to collaborate and share ideas and feedback between clients, customers and colleagues.
However, as Seth Godin explains in the below video, this social networking needs to be authentic to be effective:
One way to foster a greater sense of community and authenticity is through the creation of Private or Niche Social Networks. Such networks can be moderated with privacy controls that can lead to greater transparency and communication between members, while at the same time keeping sensitive information confidential and off the more public networks like Facebook and MySpace.
There are many different platforms that can be used to create Niche Social Networks, but one of the most popular is Ning.com. According to the article “Ning now supports 2 million social networks, touches up branding”,
Ning now has 41 million members across its two million networks and has added one million new communities since April of last year. These communities, populated by likeminded individuals discussing particular interests, are great for developing a company s personal brand. The interaction and communication that happens there can have a huge impact on the success of online businesses.
In particular, Ning s features make it a great platform for VA s to design Private Social Networks for their clients. Below are some of the features that enhance networks designed for business:
• Freedom to use your own branding and visual design
• Unique profiles for each member
• Ability to moderate members before they join and moderate photos, videos, groups, chat and events before they re posted
• Real-time chat between members
• Discussion forum where forum topic creation can either be limited by you or opened up to all members
• Ning apps like WordPress, Yelp Map and Ustream.tv to further customize your network
Given the tremendous popularity of Facebook and Twitter, it s evident that social networking has gone mainstream. Now with the emergence of Private Social Networks, VAs and their clients have even more opportunities to leverage this trend and develop a custom network with a vibrant focused community centered around their brand.
In this way, you can create a boardroom that stretches from one corner of the world to the other, and there s no limit to what this meeting of the minds can accomplish!
Post a Comment